We build and scale FMCG brands for modern retail.
Alliance Trading is a trans-Tasman trading company operating across Australia and New Zealand.
A little indulgence.
None of the guilt.
Australia's favourite no-sugar chocolate. Rich, real, and naturally sweetened — because treats shouldn't come with trade-offs.
Explore Well Naturally →
Alliance Trading
Exists to do two things well.
We help brands access retail markets.
We build and grow our own FMCG brands.
Dinner, sorted.
Flavour, nailed.
Restaurant-quality Asian and Indian meals — ready in minutes, never short on taste.
Explore House of Yum →
Distribution
We support brand owners with market entry, retail ranging and retail execution across Australia and New Zealand.
Our approach is retail-first, commercially grounded, and built for scale.
Brand Creation
We develop and own a growing portfolio of FMCG brands across
Noodles
Snacks
Emerging Categories.
Every brand is designed with real-world retail constraints in mind - from shelf presence to velocity.
Well Naturally
Reward Pet Treat
House of Yum
Be Right
Our Brands
Good boys
deserve good treats.
Wholesome, Australian-made pet treats that pets love and pet parents trust. Tails wagging, every time.
Explore Reward Pet Treat Co. →
Why Alliance Trading
We understand how retailers think.
We move quickly and decisively.
We build brands that work on shelf, not just on paper.
Move further.
Recover faster.
Hydration with purpose — electrolytes, vitamins and clean energy in every bottle.
Explore Aqua Plus →
Trans-Tasman Presence
Operating across Australia and New Zealand.
Partner With Us
For brands ready to scale.