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Our Portfolio
FMCG brands built and trusted to grow.
A focused FMCG portfolio — owned brands and distributed partner brands across Australia and New Zealand. From frozen meals and noodles to snacks, confectionery, hydration and wellness drinks — distributed across Woolworths, Coles, IGA, Foodstuffs (New World, Pak'nSave), Chemist Warehouse, Costco, BP, Mobil and Caltex.
Brands We Own
We build and grow our own portfolio.
Every brand we own is designed inside the realities of modern retail — pack, price, ranging and shopper truth all considered before the first carton hits a shelf.
Asian-inspired flavour, made for the freezer aisle.
Restaurant-quality Asian and Indian frozen meals from House of Yum — Alliance Trading's owned brand for the freezer aisle. Korean Carbonara, Hot 'n' Spicy, Chicken, Beef Penang and more, in convenient multipack format. An Australian frozen meals brand built for modern weeknight shoppers who want flavour without the fuss, sold in supermarkets across Australia and New Zealand.
Available at
- Woolworths
- Coles
- IGA
- New World
- Pak'nSave
Big snack energy, built for impulse.
Bold-flavour snacking from Yum Star — Alliance Trading's owned snack-food brand for petrol stations, convenience and specialty grocery. Prawn crackers, classic snack ranges and emerging-flavour SKUs built for the in-and-out shop and the high-velocity impulse occasion. Distributed across BP, Mobil, Caltex, Foodstuffs and IGA in Australia and New Zealand.
Available at
- BP
- Mobil
- Caltex
- Foodstuffs
- IGA
Brands We Distribute
Trusted partners we take to market.
For brands ready to scale across the trans-Tasman, we provide the relationships, retail discipline and on-shelf execution that turn a great product into a sustainable business.
A little indulgence. None of the guilt.
Well Naturally is Australia's favourite no-sugar chocolate — naturally sweetened, real cocoa, the better-for-you treat shoppers keep coming back to. Alliance Trading is the trans-Tasman distribution partner for Well Naturally across Woolworths, Coles, Chemist Warehouse and Bargain Chemist — supporting the better-for-you confectionery category in Australia and New Zealand.
Available at
- Woolworths
- Coles
- Chemist Warehouse
- Bargain Chemist
Wellness in every sip, backed by craft.
Be Right is a functional wellness beverage brand — kombucha and live-culture drinks formulated for shoppers who care what they put in their body. Alliance Trading distributes Be Right across New World, Pak'nSave, Fresh Choice and specialty health channels, growing the functional refrigerated drinks category across Australia and New Zealand.
Available at
- New World
- Pak'nSave
- Fresh Choice
- Specialty health
Hydration with a purpose, three ways.
Aqua Plus is a performance hydration brand offering three SKUs — Focus, Hydrate and Recover — each formulated for a different active occasion. Alliance Trading distributes Aqua Plus across Costco, Reduced to Clear, BP, Mobil and Gilmour's, targeting active and on-the-go shoppers in the sports and functional hydration category across Australia and New Zealand.
Available at
- Costco
- Reduced to Clear
- BP
- Mobil
- Gilmour's
Categories
The aisles we play in.
Five brands across five FMCG categories — frozen meals, snack food, confectionery, hydration and wellness drinks. Australian and New Zealand retailers lean on us as a single trans-Tasman supplier for multi-category supply, simplified ranging conversations and on-shelf accountability.
Frozen meals
Australian frozen meal distribution — Asian and Indian quick-serve, designed for weeknight ease.
Snacking
Snack food distribution across petrol, convenience and specialty grocery in AU + NZ.
Confectionery
Better-for-you confectionery distribution — no-sugar-added chocolate for Australia and New Zealand.
Hydration & wellness
Functional beverage and sports hydration distribution across Australian and New Zealand retail.
Retail footprint
Where you'll find us.
Australia
- Woolworths
- Coles
- IGA
- Chemist Warehouse
- Costco
- BP
- Mobil
- Caltex
New Zealand
- New World
- Pak'nSave
- Four Square
- Fresh Choice
- Bargain Chemist
- Reduced to Clear
- Gilmour's
- Specialty health
